Heather Taylor
, Change3 Enterprises
Overcoming Endpoint Challenges
Identifying Security Vulnerabilities
Written By Heather Taylor on December 18, 2019
In January 2019, our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as ... Read More
The Future of Infrastructure Management
The IT Infrastructure Landscape
Written By Heather Taylor on December 18, 2019
In January 2019, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place ... Read More
Is Your Server Ready for AI Applications?
A Snapshot of Server and Compute Requirements
Written By Heather Taylor on December 18, 2019
In February 2019, our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what ... Read More
SEO Must-haves For Every Year:
The 10 Essential SEO Hacks You Might Have Overlooked
Written By Heather Taylor on May 22, 2019
The way people are using the internet is changing, especially as mobile device use to visit websites increases. We reviewed a host of SEO expert reports and findings and have identified ... Read More
SEO Must-haves for 2019
The 10 Essential SEO Hacks You Might Have Overlooked
Written By Heather Taylor on March 4, 2019
The way people are using the internet is changing, especially as mobile device use to visit websites increases. We reviewed a host of SEO expert reports and findings and have identified ... Read More
Is Your Website Optimized to Drive Results and the Best User Experience?
Top 6 Design Trends for a New Year
Written By Heather Taylor on February 8, 2019
Web design standards have changed since the introduction of the World Wide Web and the little slices of space where the first websites lived. Websites have drastically evolved from the ... Read More
Trends in B2B Tech Marketing
Content to Dominate in 2018
Written By Heather Taylor on November 13, 2018
At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones ... Read More
B2B Marketing of the Future
What Predictive Analytics Can Do for Marketers
Written By Heather Taylor on December 4, 2018
What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations ... Read More
Surviving the Noise Cycle
How IT Buyers Perceive IT Marketers
Written By Heather Taylor on September 25, 2018
The IT purchase path is a winding one, for both IT buyers and marketers; there are new ways to purchase, new places to purchase from, and a wide variety of marketers and sellers all trying ... Read More
Why Partners Should Take a Look at IBMs Flash System 9100
Realistic Perspectives on Jump Starting Conversations
Written By Heather Taylor on September 19, 2018
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing ... Read More
Breaking Down the Dynamics
Exploring the New Roles of Purchasing
Written By Heather Taylor on September 21, 2018
Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television ... Read More
Guided by Content
Navigating Through the IT Purchasing Process
Written By Heather Taylor on October 22, 2018
Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet ... Read More
Improve Customer Experiences with Insightful Thought Leadership
The Power Connection of Customers and Content
Written By Heather Taylor on September 26, 2018
Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 ... Read More
Optimal Social Media Strategy for Tech Companies
Part 1 of the Social Geek Series
Written By Heather Taylor on July 27, 2016
As a technology provider, reaching customers is paramount to growing your business, and there’s no better (or affordable) way to market yourself than through social media. However, ... Read More
Can You Engage the Technology Buyer with Content?
Investing in a Content Marketing Strategy
Written By Heather Taylor on October 4, 2018
Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website ... Read More
Do Women In The Channel See a Brightening Outlook in Tech?
The Topic of Career Growth for Women
Written By Heather Taylor on February 25, 2015
According to the latest Yahoo’s Diversity Report 2015, women are a significant minority in Yahoo’s overall global workforce. While the percentage of women grew to 37%, ... Read More
Heather Taylor brings her entrepreneurial spirit and extensive knowledge on the emerging tech landscape and digital experiences. Her analysis on online behaviors, trends, challenges, and best practices helps businesses create website strategies and tactics that deliver value to their prospects and customers. Her research covers various sizes of business and industries, with a specific emphasis on the use of web based platforms and online communities to shape customer exploration, engagement, and buying behaviors. In her research and writing, Heather also covers such topics as influencers, eCommerce, online buying behaviors and trends, website operations and optimization, social computing, as well as B2B technology and other high tech markets. Heather's background spans market research, syndicated research management, business marketing, and telecommunications related roles.