Change3 Enterprises LLC

Heather Leatherwood

Content Manager, Change3

Trends in B2B Tech Marketing

Content to Dominate in 2018

Written By Heather Leatherwood on November 13, 2018


At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones ... Read More

Guided by Content

Navigating Through the IT Purchasing Process

Written By Heather Leatherwood on October 22, 2018


Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet ... Read More

Can You Engage the Technology Buyer with Content?

Investing in a Content Marketing Strategy

Written By Heather Leatherwood on October 4, 2018


Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their ... Read More

Improve Customer Experiences with Insightful Thought Leadership

The Power Connection of Customers and Content

Written By Heather Leatherwood on September 26, 2018


Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 ... Read More

Why Partners Should Take a Look at IBMs Flash System 9100

Realistic Perspectives on Jump Starting Conversations

Written By Heather Leatherwood on September 19, 2018


“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing ... Read More

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