CEO & Chief Creative, Change3 Enterprises LLC
Lead generation has been and continues to be a key pain point for most marketers.
It’s not just getting leads that’s the challenge, it’s also ... Read More
A few weeks ago, we hosted the first ever BOOM! Event, a B2B technology summit aimed at technology providers and marketing executives. This invite only immersive workshop delved into ... Read More
If you’re a business that doesn’t sell online, does it matter if your website is updated?
It absolutely matters!
With ... Read More
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business ... Read More
What’s the hardest challenge facing B2B marketers?
In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways ... Read More
When I was a kid, my mother would speak happily about getting visits from the local milkman. He was someone the whole neighborhood knew and trusted, and though he was a salesman ... Read More
As a technology provider, reaching customers is paramount to growing your business, and there’s no better (or affordable) way to market yourself than ... Read More
In our growing digital world, having a modern website is like having nice business cards – it is a must have. Though research has shown that as much as 40% of small businesses do ... Read More
You’ve made the investment in a blog, and you’ve managed to get your subject matter experts contributing periodically (albeit kicking and screaming). Over time, ... Read More
You’ve started making waves with the direction of your brand – from your logo to your website to your social media profiles. But, how to you stand out from your competitors, ... Read More
You’ve gotten your small business on social media, you’ve made some posts and tweets, and you even gotten a couple of followers. You know that you have to do more than just ... Read More
Businesses are finding that social advertising can be a huge benefit when it comes to reaching a targeted audience with their brand and finding that followers can turn into customers.
Your ... Read More
In order to create both a harmonious AND highly-productive environment in my fast growing company, I focus on balancing skills and personalities to create an optimial mix ... Read More
Press releases are a cost-effective way of increasing awareness around your brand and should be a part of your overall ... Read More
According to the latest Yahoo’s Diversity Report 2015, women are a significant minority in Yahoo’s overall global workforce. While the percentage ... Read More
Content marketing is about delivering value to your audience. When you create content that challenges, solves, informs and entertains, you will ... Read More
How do your customers find you? The hospitality industry is a huge market with a wealth of competition so regardless of your specialty you need ... Read More
As Channel Partners, you would have experienced a major shift in the customer engagement model. Your customers are doing their due diligence almost ... Read More
Still on the fence about content marketing for your company or business? There are certainly some considerations before you take the plunge. Let’s ... Read More
Because social media has created a powerful feedback platform, the ratings and recommendations of every customer have the potential to resonate across the Internet. Additionally, potential ... Read More
Change3 CEO, Kneko Burney, was invited to be a LinkedIn ... Read More
With millions of subscribers worldwide, Groupon ( ... Read More
With the advent of social media, you no longer have to wait for the Sunday paper to clip your ... Read More
Running a business large or small requires an enormous investment of time and attention to dozens of details. So how involved should the CEO or ... Read More
A common mistake that small companies make is they want to be everything to everyone. Even big companies make this mistake too. The truth is that your business, particularly ... Read More
LinkedIn was my first experience with social media. Not Facebook, not MySpace, but LinkedIn. Because of this unexpected ... Read More
Co-authored by LaShaun Williams, Content Manager
When developing your social ... Read More