Is Mobile Marketing Worth the Investment for B2Bs

Mobile devices are being heralded as the fastest adopted technology ever and this is changing the way all businesses need to look at how they reach customers. Additionally, mobile sales continue to rise – from $115 billion in 2015 to $142 billion this year - and unless you take steps to include mobile devices in your marketing plan, you risk losing potential opportunities.

 

Engage your customers ‘on the go’

 

According to Gartner, 2014 was the year marketers rose their spending on mobile marketing strategies. In previous years, the mobile devices market had been approached with caution because of the range of variables involved, but with over 50% of Americans owning smartphones, this lucrative market came sharply into focus.

 

You should consider targeting mobile devices because:

 

• 73% of people always have their mobile device with them
• 150 to 200 is the average amount of time during the day people pick up their mobile devices (that’s almost 30 billion mobile moments in the US)
• 75% of Internet users used a mobile device to get online at the end of 2015
• 50% of US consumers expect to find information they need or want from the context on their mobile device

 

These numbers show that mobile continues to grow and it’s important for your business to reach out to users who are searching while on mobile devices.

 

Mobile marketing tips

 

While mobile continues to grow, businesses are just now seeing the opportunities and benefits of targeting this market; however mobile marketing is more than just putting up a mobile responsive site. Follow these tips to get started on your mobile marketing journey -

 

• Optimize your website – Before starting any mobile marketing campaign, make sure that your website can be viewed properly on mobile devices.
• Solve a problem - Make it as easy as possible for customers to interact with you. Your messages need to be focused on filling a need that your customers have.
• Use push notifications sparingly – If people are not responding to the push notifications regarding your business, don’t keep blasting them - just send more to customers that respond favorably.
• Privacy is paramount – Always respect your customer’s privacy. They will be quick to walk away if they feel you cannot be trusted.
• Giveaways – Give special deals and discounts to your loyal subscriber base and watch it grow as customers share with their networks.
• Get Social – Include social media in your marketing plan to target customers where they play.
• Apps – Develop a standalone app that simplifies interaction with your brand and fills a gap.
• Part of the plan – Mobile is not a standalone marketing option. Make sure that you integrate it with your overall, multi-channel strategy.

 

Final Thoughts

 

Including mobile marketing as part of your growth strategy is now a must. Any business that is not easily found and interacted with via mobile devices is in danger of losing a large chunk of their business to competitors that have embraced the mobile revolution.

 

Examples:

10 Amazing Retail Mobile Marketing Examples http://bit.ly/1BgUo9n

6 Great Examples of Mobile Marketing Campaigns http://bit.ly/1ECNZ5T

 

 

ChangeU: For your independent study ...

 

5 Trends Your Marketing Team Should Budget For In 2015 http://onforb.es/1AdGXUP

Gartner Survey Reveals Digital Marketing Budgets Will Increase By 10 Percent in 2014http://gtnr.it/1Fhx4d2

The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impacthttp://on.bcg.com/1ECOCMR

 

CATEGORIES:

# digitalexe #

References

3 Content Marketing Trends That Will Rule 2018

2015 TechTarget Media Consumption Report: Guided by content – How IT buying teams navigate through the research and purchasing process