As a telecom provider, do you really need a mobile responsive website?

The answer is a resounding yes!

77% of adults in America own a smartphone

Telecom businesses, which usually provides mobile services or internet services, should absolutely have a website that’s able to be viewed both on multiple devices. But why should this be a crucial matter for telecoms?

You engage with your customers through your website or with mailers, so why should being on mobile make a difference? The most obvious reason is because mobile has grown significantly over the last few years. The end of 2016 saw 77% of American adults owning a smartphone and for many of those owners, it’s their preferred device.

Mobile is becoming very important to businesses and consumers alike and being able to cater to those on the go is crucial to your business. And the best way to go about this is with a responsive web website.

Why responsive design is important

As mentioned, mobile growth has been exploding globally and that’s a boost for businesses who are able to target their users while they’re using smartphones or tablets away from home or even at home. Consider this:

70% of mobile searches lead to action within one hour
70% of consumers delete emails that don’t render correctly on their mobile device
57% of users ‘multiscreen’ between desktops and mobile devices
87% of millennials in the US are never without their mobile phone

These are not the only factors to ensure your brand is being seen on mobile. Users begin their mornings by checking things on their cell or smartphones, then move on to their desktop during the day (during the hours that we would normally be in school or at work), and finish off the day by using a tablet.

Responsive design = Greater ROI in Google search

Recognizing this shift, Google began to rank mobile friendly websites higher within their search engine rankings back in 2015. Websites that utilize responsive web design have higher SEO rankings in Google, helping to eliminate the need for outdated m.sites. The reason being is because of its flexibility – users view the same website on both computers and mobile, regardless of screen size. Many users prefer to view a brand’s main website – in fact, 67% of mobile users are more likely to buy products from a brand with a responsive site on mobile.

This helps to increase your brand sales and revenue, especially during a holiday season.

The top 20% of surveyed retailers retained 80% of their customers using RWD

Finally, several case studies have been done with companies who have redesigned their sites to be more responsive and the results aren’t surprising –

In December 2015, Google’s case study on Isuzu found that their mobile conversion rate increased by 335% when they redesigned their website to a RWD.
Isuzu’s mobile optimization also drove a 60% year over year conversion lift.
The Aberdeen Group did a survey of retailers with mobile sites, finding that the top 20% retained 80% more of their clientele.
These retailers were also able to attain a 97% greater year over year annual revenue growth.

Your telecom customers are most likely using your Internet or mobile services to power their devices and this means they may also be using these devices to interact with your staff for billing, technical troubleshooting, questions on service, or even to research current or future services. Allowing these customers to access your website regardless of device is important; users don’t like dealing with redirects or even downloading apps to do the same thing the website does.

It is also more cost effective for your telecom business, as having a RWD means you only need one website. If you’d like to learn more about RWD or want to investigate how your site can have a RWD, please contact us for more information.

Resources:

The New Multi-Screen World Infographic

The Rise of Multi-Screen Content Consumption

Mobile Marketing Statistics compilation

Responsive Web Design Statistics That Matter

The Web in 2016: Long Live Responsive Design

How Important is Responsive Design

The Importance of Mobile Responsive Design Website

10 Business Advantages of a Responsible Web Design

How Isuzu UTE Australia Shifted Gears to Master Mobile Optimization

Responsive Design Boost Customer Engagement Results