Content marketing is about delivering value to your audience. When you create content that challenges, solves, informs and entertains, you will discover that people are not only drawn to your business but will help to share your content via their circles of interest and enable you to generate more leads. The key to success is the quality of your online content. Not all content will generate leads. There is a plethora of other businesses out there trying to do the same thing so what you need to do is stand out from that crowd.
To develop leads from great content you need to drive them to engagement where they will interact with you on some level. You need to give people something of value to convince them to give you their contact details so you can follow up with them at a later point.
At Change3 Enterprises we offer free downloads like our ‘Partner Marketing Guide’ – a free resource in exchange for an email address:
You can try:
- Free quote for services;
- Newsletter sign up;
- White papers on industry topics;
- Membership access to resources.
Stay away from the pushy sales pitch and focus on the value that you can give to people that interact with your brand online.
Online Content Keeps on Giving
There are a range of different ways that you can create your brand voice and if you do it well it will be shared broadly to help grow your business.
Some of the content that you may use:
- Blogs: Business blogs need to be regularly updated. It is ideal to add fresh content every one to two weeks. Allow readers to comment and easily share posts to promote a wide readership;
- White papers: Position you and your business as thought leaders within your industry. Provide well thought out and researched information to target your demographic market;
- eBooks: Offer informative eBooks as free downloads to collect contact information;
- Case studies: Show case customers positive experience with your brand and build up your business credibility;
- Press releases: Announce exciting company news through press releases that can be widely distributed. Track where they are picked up and published for reliable links;
- Newsletter: Add a prominent sign up to your newsletter on home and other pages. A regular newsletter distributed to subscribed customers is a powerful communication tool;
- Other media: Videos, audio and other forms of media are ideal to share on your website and social media portals to create an interesting digital profile.
Connect with Consumers
Keep it interesting and informative, make sure that your content:
- Resolves an issue: We constantly surf the Internet to answer a question that we have. Design your content to address issues and provide solutions in your expertise area. Break them down to specifics and deal with one problem at a time;
- Talk about success: People want to see positive content. They will be attracted to successful stories related to your brand that demonstrate how you can help. Don’t forget to use a range of media to engage consumers across platforms;
- Shows thought leadership: Lead thinking and innovation within your industry. Look at ways that you can create a significant point of difference with your brand and talk about it;
- Contains variety: Don’t just use one media. Create a range of creative content to appeal to consumers. Shareable content will get seen more than content that is informative but maybe a bit dry.
Final Thoughts
Always keep focusing your content on the reader, not SEO. For your content to really work for you make sure that it provides value to anyone that reads it and solves their issue or at the very least entertains them. Keep your content interesting and most of all make sure that it stands out, you don’t want to get lost in the crowd.
See some of the best:
- 6 Epic Content Marketing Examples From 2014 http://bit.ly/1A2q4gJ
- B2B Content Marketing – 10 Fantastic Examples http://bit.ly/1AhDIeN
- Want more? See other 10 Examples of Great Content Marketing http://bit.ly/1BiVCkt
ChangeU: For your independent study ...
6 Steps To Turn Your Online Lead Generation Into Lead Nurturing http://bit.ly/1EJc37c
Ways To Generate Leads Online http://bit.ly/1CEl5QT
How To Generate Leads With A Powerful Content Marketing Strategy http://bit.ly/17dRmpi
