Regularly Refresh Your Web Presence
In our growing digital world, having a modern website is like having nice business cards – it is a must have. Though research has shown that as much as 40% of small businesses do NOT have a website, mid-sized and enterprise companies (those with more than 100 employees) most certainly do.
However, for lots of these companies, their website is a one-time investment that is starting to age noticeably. Whether it be a lack of mobile responsiveness or out of date graphics and styles, many companies make a regular practice of ignoring their website…until they MUST change it.
If your company has on average 2000 visits coming to your website per month, roughly 500 – 700 of them will be visitors on mobile devices, assuming you have average amounts of mobile traffic.
I get it – you’re not in the business of building or managing websites – so managing yours is often a lower priority. But here are some scenarios on why you need to do it (or find a partner agency like Change3 to do it for you)…
Meeting a Prospect at a Conference: You or one of your sales people meet a potential customer at a conference. You’ve introduced yourself, spoken about your company, products, and services, and gave them your business card. You even made a follow up call the next day. The customer feels that your company would be a right fit for their needs, so they go to your website to learn more about you….
This contact is running from meeting to meeting so she looks at your site from her smart phone, but it doesn’t look great because it’s not mobile responsive. And, the solutions and services you discussed with her – that she was interested in – don’t seem to be listed on your website or easy to find. She starts to lose interest thinking to herself “are these guys serious providers?” and might not return your next email.
The answer is YES!, if you fit any of these criteria:
Having a regular refresh – once a year or at most every 18 months – gives you a chance to step back and make sure your digital presence reflects your company’s goals, areas of focus and accolades.
Our Digital team has helped several clients make the transition to mobile responsiveness, while also enabling them to speak more effectively to their target markets with better product positioning and messaging online. We would love to help you as well. Contact us for a consultation.
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